No matter who you were in the ancient world, the seasons were of vital importance. You marked the ebb and flow of time by your harvests, which ensured your survival or demise. While the typical ancient person went through life believing gladiator blood cured epilepsy or that tiny demons lived in cabbage, they were at least on top of seasonal changes. And it didn’t escape their attention that after the longest night, daylight began to creep back into their lives.
Just like now, drinking alcohol was a favorite pastime of many a medieval person, but especially so during the Christmas period. As a rule, the average citizen quaffed large quantities of weak ale instead of water. Despite this tolerance, people somehow still managed to get rowdy. So much so that it was commonplace for wealthy lords to employ watchmen to guard their estates against rioters. Outside of warmth and some bread, watchmen could expect to a reward of, you guessed it — a gallon of ale.